GroundMusic is a unique initiative, designed as a resource-matching platform to bring together the potential of non-performative public space and aspiring local musicians, resulting in lively musical performances for the general audience. Funded by the CUHK Knowledge Transfer Project Fund with the support of industry venue partners, the multidisciplinary team curates and organises performances in different shopping malls across Hong Kong since January 2025.

樂地計劃GroundMusic 的構思以一個資源配對平台，連接閒置公共空間與年青本地音樂家的需求，為平常不多接觸古典音樂的觀眾帶來獨特的音樂空間體驗。本項目由香港中文大學知識轉移計劃基金贊助，並得到商業場地夥伴的支持，透過跨專業領域的團隊協作，自2025年初在不同公共空間策劃及舉辦音樂演出。

Music Program

Project Partner: Kalos

The project not only provides performance opportunities for emerging artists but also supports them with a music-preneurial training program designed by KALOS. Participating young musicians learn about the know-how of program curation, performance technique, career development strategies, paired with world-class music for 1-on-1 mentorship. The public performance features a mix of musicians in different career stages, fostering mutual learning and networking opportunities.

項目不只是為年青音樂家提供表演機會，更通過由KALOS設計的音樂創業訓練支援他們的職業發展，提供演出策劃，表演技巧，職業發展訓練，並為參與者配對大師班指導。演出囊括不同演出經驗的音樂家，為年輕音樂家提供建立行業聯繫及互相交流觀摩的機會。

Space Design

Project Partner: Atelier In

The space is created with a user-oriented design approach by Atelier In. It builds upon communication with artists and close observation of the musicians’ practices to understand their needs, in order to develop spatial design elements that facilitate performance in public spaces. Working with our venue partners, the adaptive installation system can be easily assembled in multiple configurations to accommodate different site conditions. [more on design]

演出空間 由Atelier In 以使用者導向的設計理念打造，通過前期觀察和交流了解音樂演出的細節與需求。設計同時關注公共空間的場地特性和限制，構建出一套可用於不同環境的靈活輕巧空間裝置。

Outcomes Framework

Project Partner: Outcomes Lab

Besides the publicly visible components, this project is conceived with an outcomes framework in mind to understand and articulate artist growth and other aspects of social impact. This effort is led by Outcomes Lab, which has developed a set of beneficiary-focused criteria for continuous tracking during the program. The collected data will be consolidated into an outcomes report for various stakeholders involved in this program.

運用了精準的量化工具系統，Outcomes Lab通過不同關鍵指標追蹤和測量音樂文化活動在不同層面上對社區多維度的影響，為項目各持份者提供關於樂地計劃成果的提供量化數據分析。

Artist Network

Since the conception of the project, over 60 emerging musicians have been engaged to perform in the 10-hour-long public space music program. Through the program, new friendships and connections, leading to growing opportunities in future collaborations and career development.

自項目開始，共有60名新晉音樂人參與樂地計劃共10場在全港不同公共空間的演出。透過包括與專業音樂家的同場演出，慢慢建立起一個有助年青音樂家未來合作和職業發展的網路。